The Interactive Key Award 2018 goes to IREN

The new website system of the Iren Group won the 19th edition of the Interactive Key Award for the best project in the Corporate category.

The north-western multi-utility, a leader in the energy, water, and environmental services sector, has made its mark on the corporate landscape thanks to the simplicity and efficiency of its new digital communication system, aimed to service local communities and consumers.

The strategic repositioning project – curated entirely by Cultur-e – focused on an integrated and cross-channel communication, with the objective of making people’s daily lives easier, from choosing of the most suitable energy supply to fit their needs, to the management of domestic waste collection services, and the operation of the water supply systems.

The Interactive Key Award is one of the most prestigious online communication awards in Italy. The initiative, promoted by the Media Key publishing group, identifies excellence in the web and mobile sectors. The 40 experts of the jury evaluated over 200 projects in 26 categories. Some of the other awarded companies: AlmaverdeBio, Bper, Enel, Fiat500, Gallo, Lavazza and Sisal.