Social Analysis for Strategic Studies, understanding an ever-changing world
A new model to analyze the world through the eyes of online users. In collaboration with con Ce.S.I. – Centro Studi Internazionali the Social Analysis for Strategic Studies was born, the project connects Ce.S.I geo-strategic analysis skills, and the multilingual analysis of online conversations from Cultur-e Digital Media.
The innovative methodology enhances the traditional market research in the various geopolitical quadrants with online conversation listening. Multilanguage geolocalization data, sentiment analysis, influencer map, volumes and trends of online conversations allow us to elaborate state-of.the-art analysis of the socio-economical context, public opinion, and geostrategic risk. The objective is to support businesses, especially of those engaged in internationalization processes.
Analyzing needs and opinions of consumers in foreign markets is not only possible but, but enlightening regarding cultural diversity and potential to be grasped. It is also an agile tool to monitor self-image, define effective intervention strategies or manage the relationship with the client remotely and in real time.
A magnifying glass for companies and institutions to understand new markets and geopolitical quadrants, and manage the opportunities and risks that these represent.