Cure Naturali
In 2009, we designed, developed and managed (on a daily basis until 2016) a platform dedicated to wellbeing based on collaboration with sector professionals. Today, the portal is one of the on-line reference points for the quality of its SEO-optimised content and efficient social strategy.
Context
Promoting Wellbeing and Creating a Community
Based on an idea by Cultur-e, the platform was the first Italian system of vertical portals dedicated to personal wellbeing: cure-naturali.it, crescita-personale.it, oroscopo-astrologia.it. Besides collecting the best content and resources on natural cures, personal development and spiritual growth, the portals provide a professional social network for their respective sectors.
On-line Communication Strategy, Internet Portal and Social Media Strategy
2009-2011 Communication Strategy, Editorial Project, Development of Content and Internet Portals for “Cure naturali”, “Crescita personale” and “Oroscopo naturale”. Design and development of social channels on Facebook, Twitter and Google+.
2011 – 2016 Development and daily publishing of articles to improve the organic positioning of the portal through a SEO strategy. Multichannel engagement initiatives and daily management of the communities and social channels.
Activities
- SEO Stategy
- Editorial Project
- Design and user experience
- Development
- SEO Copywriting
- Social Media Governance
- Social media management
- Training
- Advertising Campaigns
A Best Case of Organic SEO Positioning
The SEO strategy adopted for content on the three portals was highly successful and became a model for other vertical portals. In just a few months, “Cure Natural” was organically ranked amongst the first results of Google searches, and still is.
