Cultur-e joins the Arsenalia Group. A constantly evolving ecosystem of skills

Creating a constantly evolving integrated ecosystem whose strength results from its complementary skills. With this objective Cultur-e – together with Oblics and...

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Cure Naturali

In 2009, we designed, developed and managed (on a daily basis until 2016) a platform dedicated to wellbeing based on collaboration with sector professionals. Today, the portal is one of the on-line reference points for the quality of its SEO-optimised content and efficient social strategy.


Promoting Wellbeing and Creating a Community

Based on an idea by Cultur-e, the platform was the first Italian system of vertical portals dedicated to personal wellbeing:,, Besides collecting the best content and resources on natural cures, personal development and spiritual growth, the portals provide a professional social network for their respective sectors.

On-line Communication Strategy, Internet Portal and Social Media Strategy

2009-2011 Communication Strategy, Editorial Project, Development of Content and Internet Portals for “Cure naturali”, “Crescita personale” and “Oroscopo naturale”. Design and development of social channels on Facebook, Twitter and Google+.

2011 – 2016 Development and daily publishing of articles to improve the organic positioning of the portal through a SEO strategy. Multichannel engagement initiatives and daily management of the communities and social channels.

A Best Case of Organic SEO Positioning

The SEO strategy adopted for content on the three portals was highly successful and became a model for other vertical portals. In just a few months, “Cure Natural” was organically ranked amongst the first results of Google searches, and still is.