Annalaura Ruffolo
Key Account & Brand Strategy Director
She defies winter with vibrant colours yet embraces spring exclusively in black; she detests air conditioning during summer and throws open windows during storms. These traits alone should put you on alert. The Key Account & Brand Strategy Director of Cultur-e is the soul and core of the brand strategy area, where analysis, strategy and networking intertwine naturally and casually.
Born and raised as a strategist, she evolved in the sales world with her distinctive approach: infusing content into relationships and transforming every interaction into an opportunity for mutual growth. Persuasive yet never invasive. She maintains her focus on detail, study and analysis: for Annalaura – or Anna, or Annie or Annina – a good strategy isn’t merely about numbers, but also about cultivating valuable relationships.
Though Calabria flows through her veins, her true home is wherever networking happens: her schedule never pauses, filled with one event after another. Much like the kilometres she covers during her morning walks—if you’re looking for her before the morning calls, you’ll find her strolling through Rome, immersed in its magic while listening to episode 3,756 of one of her favourite podcasts. These walks, along with carefully chosen intimate concerts, represent the only moments she truly allows herself to wander: yet even while walking, her mind is already crafting the next strategy or transforming an upcoming meeting into an opportunity. No surprise there—constant movement is simply in her DNA.