Perrigo
Perrigo is a global leader in the supply of healthcare products. Inclusion and psychophysical well-being guide the top player in the Health & Self-care sector and represent the heart of the company’s mission. The presence strategy on LinkedIn entrusted to Cultur-e aims to increase brand awareness, positioning it as a dynamic and innovative reality capable of attracting new talent.
Context
From personal care to caring for people. Perrigo brand is a successful story, with a continuously growing international market and over 10 million Perrigo products entering Italian homes every year. Starting from this reference context, the LinkedIn strategy developed by Cultur-e responds to the objective of creating a coordinated and homogeneous story that connects the company’s digital touchpoints – website, product sites, thematic magazines, LinkedIn Global page and product campaigns – and tells the daily reality, oriented towards the well-being of its employees, welfare and the achievement of the SDGs envisaged by the 2030 Agenda.
Activity
- Content strategy
- Social media strategy
- Social governance
- Social media management
- KPIs monitoring
Presence strategy on LinkedIn, planning and editorial management
To enhance and promote the exclusive identity in the field of Consumer Healthcare and the development of innovative products for healthy lifestyles and better well-being, Perrigo’s social presence is designed with a multi-channel logic that aims to enhance the multi-brand offer. In particular, the management of the Linkedin page aims to exploit all the channels available to generate awareness of Perrigo Italia brand, broadening its consumer base.
2023-2024: Content strategy, social media strategy, editorial planning and management, KPIs monitoring model.
LinkedIn places “people at the centre”
Employees, sales agents, professionals, young talent, and stakeholders form the dynamic and innovative core of this company. Perrigo enhances its community through its LinkedIn presence, engaging with this diverse group through emotional content and distinctive design. This approach strengthens Perrigo’s core values of inclusiveness, well-being, and care, establishing these principles as the pillars of its success.
