People at the centre: Perrigo entrusts Cultur-e with its presence on LinkedIn
“People as a starting and finishing point”. Perrigo is a global leader in the supply of healthcare products. Inclusion and psychophysical well-being guide the top player in the Health & Self-care sector and represent the heart of the company’s strategy: how to communicate this in the most effective way and through a dedicated strategy to enhance its presence on LinkedIn, is the goal entrusted to Cultur-e.
With a synergic narrative and a distinctive design, the shared mission is to create a coordinated and homogeneous story that relates the digital touch points of the company – website, product sites, thematic magazines, LinkedIn Global page and product campaigns – able to include LinkedIn within a synergic and multi-channel communication strategy.
Creating and increasing the characteristics of Perrigo’s corporate image means consolidating its online presence as a point of reference for the Health & Self Care sector: through LinkedIn, Perrigo’s social voice enhances its community by taking care of it. Employees, sales agents, professionals, young talents and stakeholders are the protagonists of a dynamic and innovative company. Talking to them through emotional and empathetic content, enhances the company’s mission oriented towards its employees’ welfare and well-being, engaged in CSR activities and aimed at achieving the SDGs envisaged by the 2030 Agenda. Inclusivity, sustainability and care are the winning pillars in Perrigo, able to speak with great power through the strategic management of social channels.