Barbara Lauro

Pizza and babà meet a second degree in Archival and Library Science and a deep knowledge of the social web (and every single album by Liberato). Barbara, Cultur-e’s Digital Strategy Director, is a peaceful creature the algorithm would never dare to ban—she masters it with a perpetual smile, sharp wit, and a flawless sense of humour, scoring every time in honour of Maradona.
Neapolitan by birth and at heart, she grew up among the fraschette of Castelli Romani. Keeping the right distance from things is what allows her to see them more clearly: she crafts digital strategies with the foresight of someone who already knows what social media is saying and will say next. That’s thanks to the surgical precision with which she monitors KPIs—only an episode of “Un Posto al Sole” could distract her.
Her analytical mindset blends perfectly with her natural sociability: digital PR skills come effortlessly to her, just like her innate joyfulness, nurtured between food festivals, countryside trips with friends, heaps of porchetta, and plenty of wine. When hosting dinner parties at home, she forgoes modern refrigeration and applies an ancient tradition: chilling a long row of wine bottles on the windowsill. We’ve seen things about her that you non-colleagues couldn’t even imagine…She might turn up to work without her laptop, forget where she parked her car, and if she’s in charge of buying birthday candles for your party, you risk losing a year or gaining four!