The New CVA Energie Advertising Campaign is multichannel with Cultur-e

Describing twenty years of experience in renewables with a focus on people: this is the objective of the new Cultur-e advertising campaign for CVA Energie, a company...

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Laurence Steinman

Always on. Even when Laurence goes offline, he’s not really offline. In classic Anglo-Saxon style, he is always reachable. You can even call him when he’s underground, navigating the chaotic Roman metro system, or when he’s patiently waiting in a crowd of bustling, shouting mothers outside of Dylan’s school. At any rate, his emails always arrive before the predetermined deadline. Punctual, precise and meticulous, finding the right words – in almost every language – comes naturally for him. He composes ironic posts, an inquiries report and technical translations with the same serenity. He studied in schools throughout the world, knows five languages, but clearly we missed something because he graduated with a degree in Pre-Colombian Archeology and German. When he’s not working, he’s relaxing. When he’s not relaxing, he plays the sax tenor. When he’s not playing the sax, he appreciates a good feast. Once upon a time he played sport, then he quit because it was bad for his health. How can you recognize him?  By his unmistakable Yankee accent, obviously!

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