Iren Group’s new website online, curated by Cultur-e together with CodeLand and PwC Italy

Ambitious and challenging: the digital ecosystem of the Iren Group is online with the new corporate portal that focuses on the information needs of different audiences...

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Sara Moretto

Even the impossible, if scheduled, becomes possible: queen of appointment slots on overcrowded calendars, Sara will always find half an hour “to check off that point” from the list and move what was at a standstill. Strategy for the agenda and at work, pragmatism in every task, emotionality only in the lunch break in case of a problem with the delivery: the digital strategist and UX specialist of Cultur-e is a Leo by sign and Leo by nature. Indeed, a lioness: words are important to her; shades of meaning, too. And it couldn’t be different: a master’s degree in Information, Publishing and Journalism and a cast-iron expertise in project management ensure she misses nothing. Do you have anything to say? Sara will find the “how”. Don’t you have anything to say? Sara will find the “what” and the “when”. The 5W rule is her mantra: she addresses editorial lines with the same ease with which she interacts every day, fearless, with the IT team. Especially thanks to her Master’s in Digital Product Management. How does she coordinate everything? Aperitifs and yoga, every other day! The real reason she hasn’t killed us all yet is her: “thank you very much and have a nice weekend”.

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