The New CVA Energie Advertising Campaign is multichannel with Cultur-e

Describing twenty years of experience in renewables with a focus on people: this is the objective of the new Cultur-e advertising campaign for CVA Energie, a company...

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Simona Battistella

She transforms into a raging missile traveling at lightspeed. The boss: a Milanese in Rome. She had no trouble adjusting: within a week she used the classic roman expression “ahoo,” was perpetually late, and no longer believed the old adage that Romans never worked and drank little. Now, she only dines at typical osterie. Graced with the iron will, difficult character and pragmatic intelligence typical of Lombards. After years of studying, PHDs and academies, she became the coordinator and then the director of media content for two important portals before finally assuming her natural role: entrepreneur. She presents an unlikely appearance to the new-economy world (unfashionable shoes and pastel bouses) and despite her “I understand perfectly, but that’s incorrect”, the client almost always thank her. In the face of challenge, failure is not an option: if the mountain won’t come to her, she’ll go to the sea, “Gosh darnit!” Biggest strength and weakness: her mistakes, like her successes are always of titanic proportion.