Web Reputation Analysis
The value of a company, a product or a service is also measured by its Web reputation. The ability to listen and meet the needs of the online public is essential for the success of any initiative, whether commercial or institutional. Online users express their desires and needs across multiple web and social channels, often in fragmented or unstructured ways. Understanding these dynamics is essential for building a positive and influential web reputation.
Web reputation analysis is an essential tool for monitoring and managing your online image. We collect and analyse conversations and feedback through social intelligence to develop effective communication strategies. This process helps build a solid Web reputation, proactively involving consumers, influencers and other stakeholders.
Data that drives strategy
Social intelligence is the heart of our Web reputation analysis methodology. This process allows us to collect and analyse online conversations related to a brand, product or service. Through the web and social listening, we identify traffic trends, evaluate user sentiment and identify relevant influencers.
The insights produced are essential for defining marketing strategies, improving brand positioning and optimising community engagement.
We use Talkwalker, an advanced monitoring platform that allows us to filter and analyse big data from the web and social media, offering complex and high added value visualisations.
The results of the Web reputation analysis are transformed into strategic reports and integrated into an on/offline analysis process to develop effective guidelines. These reports are the starting point for defining strategy, design and management models tailored to our customers.
Turn data into action
The value of Web reputation analysis lies in the ability to interpret data to understand where opinions are formed and how to create consensus.
We conduct competitive landscape analysis, assess message sentiment and viral impact, all working together to build a strong web reputation. Our solutions help customers successfully navigate the digital landscape, ensuring concrete and measurable results.