Celebrating 120 years of Agsm Group activities
Agsm relaunches its institutional image by choosing a corporate communication style that speaks to the territory, capable of providing representation and generating empathy mechanisms. A Brochure and Company Profile were the tools entrusted to Cultur-e for a re-launch, with an off-line communication strategy, as part of Agsm’s brand identity.
Agsm’s Company Profile works as an effective business card, capable of presenting the Group and differentiating its market communication for customers, suppliers, and other stakeholders. Well thought contents and different reading levels between images, icons, titles and text that communicate the company’s history and business. The contents are strategically placed and distributed to give a real and vivid account of the company and its active role in the increasingly diverse and dynamic energy market. History, evolution, projects, people, goals, and numbers that communicate transparency and the link with the territory.
The Brochure includes an attractive cover, easy-to-understand language, and an intuitive architecture that guide readers in the search of information, and customers in their purchase. Strengths that support the commercial focus of this instrument. The graphic and photographic elements interact with text to portray an effective and immediate snapshot of the company, presenting its products and services in a clear and current manner, that plays along with the other communication products. The square format, practical and easy to handle, helps to make the brochure coherent and effective and supports the visual identity of the company.
The new editorial contents by Cultur-e highlight the reliability and leadership of the company, expressing effectively and coherently the strategic objectives of the Agsm Group, that operates in a delicate sector in constant evolution such as that of providing essential services for citizens and development of businesses.