SEO Analysis

Being present when a potential customer is looking for a product means meeting people’s needs correctly. To stand out among the search engine results, it is essential to use organic positioning techniques based on a solid SEO Analysis. This analysis is the first step in building an effective SEO strategy capable of improving a website’s ranking in search results pages, from the SERPs of Google and Bing to those of emerging generative engines such as ChatGPT Search and PerplexityAI.

SEO Analysis lies at the heart of any optimisation strategy. This process involves carefully analyzing both your website and competitors to identify the most relevant keywords for your brand. These keywords are then used to create optimised content that meets the needs of search engines and the public.

How a Website SEO Analysis is conducted

To make a website stand out naturally, it is essential to carry out an in-depth SEO website analysis. This analysis focuses on identifying the semantic territory, or the set of strategic keywords that reflect the brand identity. Subsequently, the SERPs are studied to understand how to best position the content within them. The SEO website analysis also includes a complete audit of the site, which verifies the technical and content elements that can influence online visibility. The site’s current position in the search results, the correct use of keywords, the conformity of meta tags, the optimisation of images and the absence of duplicate content or penalties by Google are checked.

Our approach to SEO Analysis

In our approach to SEO Analysis, we first define a specific semantic territory. At Cultur-e, if the website already exists, we perform an SEO audit to identify areas for improvement. We also analyse the main competitors to understand their strategies and identify the keywords with the best conversion potential.

Once the analysis is complete, we develop a keyword list and an editorial plan that guides the SEO content creation. Our content marketing team develops optimised texts that are aligned with the keyword list and the indications of our SEO Specialists.

Here are the five essential points of our SEO Analysis:

  1. Definition of the semantic territory
  2. SEO audit of the website
  3. Competitor Analysis 
  4. Creation of the keyword list
  5. Development of the editorial plan

SEO analyses are a fundamental key not only to develop the SEO strategy but also to develop a coherent Communication Strategy. They are the database that allows us to guarantee visibility to a project on the main search engines. Visibility at the right time. The time of need.