AGSM
In 2018, the multi-utility company for the City and Province of Verona selected Cultur-e to relaunch its institutional communications process, beginning with the development of corporate and commercial publishing projects.
Context
Communicating with Local Communities to Generate Empathy
AGSM aims to revamp its corporate identity through a company communications process that reaches out to local communities and residents and generate mechanisms of identification and empathy.
The company decided to begin this procedure with its company profile and commercial brochure and use them as an efficient introduction to present the Group, differentiate its market communications for clients, suppliers and other stakeholders, accompany readers searching for information and orient clients towards purchases.
Activities
- Brand positioning
- Editorial and Graphic Project
- Content Development
- Preparation of Company Profile and Commercial Brochure
Company Profile and Brochure
The graphic and editorial project developed by Cultur-e weaves a story of the Group and its active role in the increasingly broad and dynamic energy market through its history, evolution, projects, individuals, goals and figures.
The aim is to highlight the company’s reliability and leadership, communicate its transparency and bond with the area, and bring together citizens, enterprises and institutions. The new editorial content efficiently and coherently expresses the Group’s strategic objectives in a delicate and continuously evolving sector, providing services essential to citizens and to the development of enterprise.
Strategic Communications for Our Clients
Attractive graphics, simple language and practical formats contribute to making the company profile and brochure enticing editorial products, easily distinguishable from those of their competitors. They powerfully assert AGSM’s visual identity and promote its centenary experience and leadership as a multi-utility company in North-eastern Italy.