Pompei
In 2015, together with partner Inarea, we won the bid to relaunch communication activities for
the Pompei Archaeological Park. We designed the new multilingual website, defined the social strategy and governance, and launched new channels, training personnel to manage them.
Context
Bringing the Heritage of Pompei On-line, too
Pompei, together with other sites in the area of the Vesuvius, is not only an area of archaeological interest, but also a locus of culture thanks to the history and daily life of a city. Nonetheless, there is no true – or sufficient – awareness of this wealth as the city is submerged by reputational crises reported by the media and amplified by public opinion. The Superintendence of Pompei required a new communications strategy that could promote its richness as a cultural hub and world heritage site and attract tourists through a diversified and multi-target offer.
Design of an Internet Portal, Strategy and Social Media, and Social Media Training
While partner Inarea worked on a new brand identity, in 2015, Cultur-e developed an integrated multi-channel communications strategy, designed a new website and set down a social media strategy based on a multichannel engagement strategy and storytelling to narrate the past and present of Pompei.
In 2016, with the presentation of the new identity and communications plan, we launched the social channels (Facebook, Twitter, YouTube, Instagram), managing the initial daily management of the content in English and Italian and then organising training workshops for personnel to manage the channels independently.
Activities
- “As is” Channel Analysis
- Benchmark Analysis
- Communication strategy
- Editorial Development
- Design and User Experience
- Social Media Governance
- Social Media Management
- Training
The Successful New Pompei Story
The new communications plan was met by success and proved positive both to the press and users. In just a few months, the social media channel following grew exponentially and organically without any investments. Facebook was the most successful: 6000 new likes during the first month for the Italian page that increased to 15,000 in the first 4 months.
News
The future of Pompeii? Includes Social Media
In the impressive setting of the nocturnal excavation, a new communication plan was presented to the Superintendence of Pompeii. In addition to the new visual identity...
Pompeii becomes an Internet heritage
Won in collaboration with our partner Inarea, Pompei’s call for proposals included the creation, development and management of a new communication plan for the...