We design and manage social media channels for companies, institutions and influencers (personal branding).
Our services are based on an initial analysis of the scenario and the definition of a social media strategy planning the customer journey through an efficient system of channels, engagement and loyalty-building content. The strategy, together with the editorial and governance plan, orients the daily management of Facebook, Twitter, LinkedIn, Instagram and Pinterest channels.
Our social media management activities are also integrated with activities addressing social care, community management, advertising campaigns and digital advertising.
The objective is to develop a social identity for the project or client, generate relations with target users and activate mechanisms leading to conversion and advocacy on social media.
Social media strategy
While it would be inconceivable today for a company or agency not to be present on social media, it must be done correctly. This requires a social media strategy that indicates the right route, in line with the project objectives and the expectations of the target audience. Otherwise, you risk getting lost and not achieving any results.
We develop personal branding actions and strategies for top managers, opinion leaders and public, social and political influencers. Starting from a context analysis, we pursue the personal positioning strategy, editorial project and networking model that are best suited to drive on-line sharing and influence related to the client’s brand.
Social Media Editorial Plan
The editorial plan specifies the “what, when and how” of publishing – as well as the channel and format – for social media managers. This allows every social project to acquire authority, reliability and a professional nature, increasing the possibility that users will become increasingly active and convert into new contacts and consumers.
Social Media Governance
Potential damage to your reputation, unfair competition and loss of credibility are just a few of the consequences that can arise from an ungoverned use of social media. However, with the right teams and tools, your presence on social media can easily be monitored and managed. This is why it is necessary to implement a solid social media governance programme.
Social Media Management
It is important to be present and active on social media, but it is even more important to do so efficiently and correctly, especially for business accounts. Our outsourcing services provide you with high-quality social content, governance, care and daily community management, together with a careful monitoring of KPIs.
Advertising campaigns aim to raise interest, create consensus and forge new relations for brands and products/services. In order to obtain results and use resources wisely, our strategic and operative processes are based on coherence with your business (or corporate) identity and a profound knowledge of the target.