Social Intelligence to measure Unipol’s web reputation

Web reputation and vitality: with these indicators in mind, the Social Intelligence project for Unipol has been launched.

Cultur-e will analyze the online image of the brand and the top management to identify social media strategies and respond with crisis solutions if needed.

We’ll also create virality reports to understand where the news come from and their online development measuring the impact on users’ perceptions and defining the agreement/disagreement dynamics.