University of Rome Tor Vergata
The University of Rome -Tor Vergata organises an annual Master Course in Economics and Management of Communications and Media. For 5 years, Cultur-e acted as media partner providing consultants for the course and workshops on web communications.
Context
Teaching Analysis and Direction of Communication
The objective of the Master Course is to address the analysis and direction of enterprises operating in the communications and information market. Amongst the modules, the course includes a cycle of lessons on web communications, addressing the evolution of the Internet, its present and future outlook, and techniques for analysis, strategy and implementation of efficient and successful actions.
Lectures
2008-12 – Development of 4 modules, including theory and workshops, on the objectives of on-line communications, the development of editorial plans, planning on-line campaigns and management of on-line PR.
Activities
- Context Analysis
- Needs Analysis
- Training