100.000 Twitter followers for Treccani

In 2010 Treccani lands on Twitter, an unpopular social platform in Italy at the time, resulting in a low participation from a void public. Today, its 100.000 followers confirm Treccani as a top brand in the cultural scene.

The profile is managed In synergy with the institute’s other social media channels (Facebook ad YouTube).

Unique quality content is always the protagonist, increasing the value of the online Enciclopedia Treccani. The positive engagement is stimulated by the current and relevant events that the site’s target consumes avidly (Italian language, art, literature) and with interaction content such as questions, quizzes ad tests. When events and special initiatives come around, there’s an increase in follower participation, in the form of personal comment and photo sharing.
A winning strategy that reinforces Treccani as a role model of Italian culture.