Assomineraria Revamps Communications for 2019-21
Promoting national natural resources, driving innovation, supporting its 120 associated enterprises and the association are the objectives that guided our integrated communication strategy proposal for Assomineraria.
After a call for bids with various other agencies, we were assigned to promote the association, over the 2019-21 period, as an authoritative reference point for associates, workers, stakeholders and public opinion, by exploiting the full potential offered by the web and social channels.
Our structured action plan will provide new life to the on- and off-line communication of the Italian Mining Association for the Mining and Petrol Industry, promoting brand awareness and its strategic role in the sector. Amongst other activities, we will work side by side with Assomineraria to upgrade its website and contents, opening new official social accounts and designing concepts for initiatives and events. We will pay particular attention to the energy mix and environmental safeguard, aiming to attract young men and women through training opportunities and calls-to-action.