December 2021
Iren Group chooses Cultur-e together with PwC Italia and CodeLand for its digital repositioning
Redefining Iren Group’s digital ecosystem to affirm its role as a cutting-edge player, as well as a protagonist in the global challenge of ecological transition: the new course of the multiutility company thus begins, after having chosen to entrust its digital repositioning activities to the integrated team composed of Cultur-e, PwC Italia and CodeLand.
A high-profile synergy, expert in this sector and immediately operative, for the implementation of an innovative and robust project in terms of strategy, technology, creativity and content. Cultur-e provides the project with in-depth knowledge of the strategic context and the current system of corporate communication channels of Iren Group, as well as advanced expertise in content branding projects in the Energy & Multiutility sector.
Global, community, individual and multi-service: the proposed strategy, starting from the data driven design of the corporate portal until its development, includes all the dimensions in which Iren’s identity develops according to the characteristics of each channel. The content guides the renewed brand positioning: relevant, authoritative and organized by thematic positioning pillars. Il will be structured into a new information architecture capable of detecting the various reference targets in a direct and accessible way. An objective that crosses the strategy and management of social channels, which aims to enhance the visibility and bonding of the Group in the daily life of people and community. They are ambitious challenges leading Iren towards a new phase: we will build it together, with a wide-ranging, distinctive and engaging vision.
