News
June 2014
100.000 Twitter followers for Treccani
In 2010 Treccani lands on Twitter, an unpopular social platform in Italy at the time, resulting in a low participation from a void public. Today, its 100.000 followers confirm Treccani as a top brand in the cultural scene. The profile is managed In synergy with the institute’s other social media channels (Facebook ad YouTube). Unique...
May 2014
An award for Octo Telematics at the 2014 Interactive Key Award
Octo Telematics takes home the award for Best website in the Services category at the 15th edition of the Interactive Key Award, where it competed with companies such as Philips and Powersoft Audio. The multilingual portal, online since March 2013, was inspired by payoff. The reliable way that it embodies the essence of the brand...
March 2014
Poste Italiane’s Social Intelligence Service, once again in the hands of Cultur-e
Leaving the semantic monitoring system behind, Cultur-e brings the Tracx statistic method to “listen” to the spontaneous online conversations and complement the information taken from the company’s own channels (website, social media, app). The brand, managers, services, products and campaigns will be analyzed with an integral process, in which not only targets will be taken...
February 2014
Writing workshop for the Policlinico Gemelli
In synergy with Inarea, creators of the new brand identity and graphic restyling for the website for the 50th anniversary of the Policlinico Agostino Gemelli Foundation, the new web editors receive instruction, and complement their knowledge with guidelines for a more efficient online communication. The lessons and individual excercises organized for more than 20 writers...
January 2014
Invitalia: Energy in three videos
Invitalia gave us the mission of creating three video tutorials for the promotion of their Programma Operativo Interregionale sull’Energia. In the months to come we’ll use info graphics and animations that will introduce the program, the guidelines for the reporting of the European programs and the companies’ participation information. The project’s objective is inserted in...
December 2013
ERP Europe’s new multi language and multi country online presence
The European Recycling Platform Europe launches their new and improved online presence by revamping their European portal, putting this project in Cultur-e’s hands. The new communications model will be available for 12 local sites (Austria, Denmark, France, Germany, Finland, Ireland, Norway, Poland, Portugal, Spain, United Kingdom) in both the local language and English. In a...
November 2013
Social Intelligence to measure Unipol’s web reputation
Web reputation and vitality: with these indicators in mind, the Social Intelligence project for Unipol has been launched. Cultur-e will analyze the online image of the brand and the top management to identify social media strategies and respond with crisis solutions if needed. We’ll also create virality reports to understand where the news come from...
June 2013
Widiba chooses Cultur-e for Social Intellingence
Widiba’s social Intelligence project has been launched supporting the new digital banking initiative for the Monte Paschi di Siena that will come live in a few months. Analyzing MPS’ web reputation, and that of its main competitors, will allow us to find strengths, weaknesses, the market’s new needs and on line best practices to complement...
May 2013
New web identity for the Vatican Museums
The shared objective with Inarea was to make the Vatican Museums’ identity go beyond the physical visiting experience. The digitalization of the Vatican Museums is part of an integral comms strategy: the dialogue with users aims to revealing and adding value to the complexity and richness without giving away their hidden secrets. This is not only a...
March 2013
Opening online dialogues for Cassa Forense
The revamping of Cassa Forense’s website was born out of the need to update the current portal to reach present online standards. The scope is to make it the main communication channel and an useful tool for professionals and experts that find Cassa Forense’s services and contents useful. Cultur-e, in collaboration with Inarea Strategic Design,...