September 2017
ACI Travels with extra mileage
Digital media will be the new, powerful engine that will bring ACI into the future of innovation. New coordinated platforms that will work in perfect synergy towards a single goal: to grow the associates base and upgrade online services.
Cultur-e is in charge of creating a new digital communications strategy for the Automobile Club d’Italia, that will not only balance its three elements: Corporate, Administrative, and Service; but also bring uniformity to a rich communications system that includes websites, portals, initiatives and social media. All while respecting the accessibility and usability criteria required by the Public Administration.
Cultur-e’s working method convinced ACI, receiving top marks for the quality of our technical proposal: a robust analysis activity for the current context and user experience to single out potential issues, together with a Social Intelligence survey, capable of determining what message to put out and who to target.
These are the keys that will allow us to embark on an effective and coherent customer journey based on ACI’s objectives, to the benefit of its reputation.
