CVA Heads Digital with Cultur-e
Cultur-e will develop a new on-line presence for the CVA Group – Compagnia Valdostana delle Acque, one of the most important Italian enterprises operating in the green energy sector, merging the synergies of two companies CVA S.p.A. and CVA Energie, and increasing its brand awareness. The assignment includes a new social media presence, SEO content and media plan.
The rebooting of CVA digital and media activities is based on the definition of a new brand Identity developed by Inarea. The new brand will present the company through colours that communicate light, transparency and clarity.
CVA’s corporate objectives are just as clear. It has chosen Cultur-e to reinforce CVA brand awareness, through authoritative and quality content and information. The aim is also to promote CVA Energie commercial proposals by developing a system of multichannel actions on websites and social media to generate valuable leads and convert them into clients. Moreover, the strategy aims to create dialogue and drive user loyalty by developing efficient synergies between traditional touchpoints and CVA digital channels.
This synergic approach will centre around individuals to create an integrated and seamless experience that encompasses all fundamental points of contact with clients.